Research using data from the Global Youth Tobacco Survey of the Philippines (https://doi.org/10.18332/popmed/143526) indicates a notable association: adolescents aged 13 to 15 years who are not exposed to anti-tobacco messages or health warnings on cigarette packages are more likely to continue using tobacco. Moreover, the likelihood of these adolescents continuing to use any form of tobacco in the next 12 months is 24% higher among those who have not seen health warnings on cigarette packages, and 32% higher if they have not received information about tobacco in their classes.

In light of these findings, it becomes apparent that to effectively decrease tobacco use among adolescents, it is necessary to employ evidence-based strategies to inform the youth about the dangers of tobacco. Implementing targeted anti-tobacco campaigns across both traditional and digital media is a crucial element of a comprehensive tobacco control program. Therefore, there should be a bigger emphasis on enhancing anti-tobacco media messaging through these channels. Finally, complementing health warnings on cigarette packages with policies prohibiting the sale of single stick cigarettes will strengthen these efforts.

Our tobacco control efforts must be continuously updated and evaluated in response to emerging trends. As we look forward to the upcoming Conference of Parties of the Framework Convention on Tobacco Control in February, this is an opportune time to advocate for strategies that encompass both educational and health policy reforms towards a healthier, tobacco-free future for generations.